Visual Guidelines
This page serves as a comprehensive resource for maintaining the integrity of the Ottu brand. It provides clear standards and rules for the correct application of our logos and other visual elements.
General Rules
Logo Integrity: The elements of the logo must remain unaltered; scaling, re-proportioning, or modification of any kind is not permitted.
Color Usage: The logo should only appear in the three approved colors when reproduced in full color.
Clear Space: A minimum margin equivalent to the width of one ‘O’ must be maintained on all sides of the logo across all axes.
Background Rules
When placed on a white background, the logo must be positioned within the bounding box, adhering to the specified spacing guidelines.
When placed over photography, the background must allow for clear visibility and legibility of the three-color master logo.
For Ottu-owned, customer-facing materials (e.g., websites or brochures), the logo should ideally be placed on a 'White'-colored background whenever possible. ( AI - PNG )
Examples
Co-branding
Ottu Font
- Poppins (Download zip.)
- نوتو الكوفي (Download zip.)
Ottu Colors
- #F57D2D
- #ED2833
- #1983BC
- #F093BC
- #302F37
- #F4F4F4